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Adapt or Fall Behind: Winning in an Era of Digital Disruption

Дата публикации: 29-07-2026 04:00:00

Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.

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ANA CEO Bob Liodice outlined the pressures reshaping digital marketing

July 29, 2026    

Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.

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Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 12.34. Источник: www.ana.net.