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Mattel has unveiled its official 2026 Signature Collection Barbie Holiday Doll.

First unveiled at the New York Toy Fair in February, the collectible, Christmas-themed doll is now available to purchase online, with custom 2026 packaging and a newly-designed red gown replacing the gold dress from 2025.

Silver drop earrings, strappy red heels and a bold red lip complete the look, which Mattel says conveys “a dazzling vision of festive elegance and timeless charm.”

The Holiday Barbie is presented in festive packaging and comes with a doll stand, set against a sparkly gold backdrop and mistletoe accents on the corner of the window pane display cover.

You can also shop South Asian and East Asian-inspired Holiday Barbie Dolls on Amazon here. And fans can find a redhead Holiday Barbie Doll for $45 at Walmart.com. These festive releases are popular collector’s items and sell quickly online so we recommend adding the doll(s) to cart while they are still in stock.

The release of the Holiday Barbie is a beloved tradition that dates back to the first edition in 1988. The new dolls arrive ahead of the upcoming Barbie in the Nutcracker animated special, which celebrates the 25th anniversary of Barbie’s collaboration with Tchaikovsky’s famous ballet.

The original Barbie in the Nutcracker film, meantime, is available to stream on Netflix or rent or buy on Amazon here.

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