If you’ve read Caro Claire Burke’s Yesteryear and know anything about tradwife discourse, you’ll know that there’s an obvious comparison to make between Burke’s protagonist and Hannah Neeleman, the influencer known as Ballerina Farm. A comparison so obvious that even Neeleman can see where Burke may have drawn inspiration. “I know what’s going on,” Neeleman […]
If you’ve read Caro Claire Burke’s Yesteryear and know anything about tradwife discourse, you’ll know that there’s an obvious comparison to make between Burke’s protagonist and Hannah Neeleman, the influencer known as Ballerina Farm. A comparison so obvious that even Neeleman can see where Burke may have drawn inspiration.
“I know what’s going on,” Neeleman told Vulture in a June 16 interview when asked about the book and the speculation that she inspired Burke’s main character, Natalie.
“I’ve had an online presence for enough time to know that people like to be entertained,” Neeleman continued. “I’ve been the butt of jokes and Reels that I’ve seen. It didn’t really surprise me. I think it just comes with the eyes. There’s so much discourse, like, ‘Oh my gosh, it’s such a big family, and there’s no way she can be doing this.’ So it was like all these ideas are bubbling up into this fictional, entertaining book about tradwives. I’m surprised it didn’t come sooner, honestly.”
Yesteryear, which landed on The New York Times best-sellers list upon its release in April, follows Natalie as she builds a career on portraying an idyllic traditional lifestyle with her husband and six children, despite covering up a lie that exists behind the camera. When she suddenly wakes up in 1855, though, her faux online life becomes a real-life nightmare.
The book was born out of the growing popularity of homemaker influencers on social media and the discourse that surrounds them. Neeleman, who has been a central figure in the “tradwife” influencer, is also aware of the discourse.
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“Before tradwives, it was the mommy-blogger phase, right? People have always been fascinated with mothers making money being at home with their children,” she said. “With online discourse, women feed off that negative energy sometimes and that’s why things blow up.”
Neeleman adds that she tries to “stay away from” conversations about the term tradwife or Yesteryear. “I don’t think women who want to work are winning. I don’t think mothers are winning. In fact, I think it’s a step backward. If someone wants to be a mother, great. If someone wants to be a mother and sell sourdough-bread kits, great. We have to support and cheer each other on even if it doesn’t look like what our home life looks like,” she said.
When asked about why homemaking content is so divisive in our current political climate, Neeleman said, “I mean, it wasn’t that long ago that women’s only role was the home, right? It was having children; it was being a homemaker. That was their extent. So for women who want to be more, seeing other women glamorize that aspect of womanhood is hard.”
“I understand where the debate is coming from, but I think women have the capability to lean into whatever talents or interests they have,” she said. “Women are talented in the kitchen, they are talented mothers and nurturers, so they can lean into that, because they have the opportunity to do other things as well.”