The Italian automaker’s first spatial computing app lets users explore the Temerario, Revuelto and both Urus SE models at scale and hear each engine in Spatial Audio.
July 20, 2026
The Lamborghini app for Apple Vision Pro, a showroom experience that renders the marque’s current range in true 1:1 scale, is now officially live. Image credit: Lamborghini
Italian automaker Lamborghini is releasing its first spatial computing app.
The Lamborghini app for Apple Vision Pro, a showroom experience that renders its current range in true 1:1 scale, is now officially live. At launch, the digital garage holds four models, including the Temerario, the Revuelto, the Urus SE and the new Urus SE Performante, which made its debut in the app ahead of its physical premiere at the Goodwood Festival of Speed.
“Apple Vision Pro allows us to share the raw emotion and engineering brilliance of Lamborghini in a way that feels completely natural, yet utterly magical,” said Tim Bravo, communications director at Automobili Lamborghini, in a statement.
“This is an incredible platform that lets us show more than what is visible from the outside.”
Under the carbon fiber
Lamborghini’s latest app offers two viewing modes: a shared space that drops a high-fidelity digital car into the user’s actual surroundings, garage, living room or otherwise, and a fully immersive environment designed by the brand, with vehicles viewable at full size or scaled down.
Navigation through the Apple Vision Pro headset runs entirely on eye and hand movements. The experience is organized around four pillars of the marque’s DNA.
Users can peel back bodywork to inspect hybrid powertrains and spaceframes, watch 3D streamlines trace the aerodynamics, browse original Centro Stile sketches with commentary from the design team and hear each model’s acoustic signature reproduced in Spatial Audio, shifting as they move around the car.
The app is available now on the App Store for Apple Vision Pro.
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