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Stronger Together: Turning SMBs' Shared Struggle into Shared Growth
Дата публикации: 04-08-2026 04:00:00

Lenovo's Emily Ketchen argues that community — not campaigns — may be the most durable B2B growth strategy for reaching small businesses. Her "Backing Every Business" platform pairs owners across global markets, raising the stakes for how B2B brands build trust.

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Emily Ketchen of Lenovo outlined how B2B marketers can move beyond transactional campaigns by helping small businesses build resilience through community, mentorship, technology, and shared problem-solving

August 4, 2026    

Lenovo's Emily Ketchen argues that community — not campaigns — may be the most durable B2B growth strategy for reaching small businesses. Her "Backing Every Business" platform pairs owners across global markets, raising the stakes for how B2B brands build trust.

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