“Talking Tom & Friends: World” has launched an in-game crossover with the iconic world of The Smurfs.

In a partnership between “Talking Tom & Friends” owner Outfit7 and Smurfs IP holder Peyo Company, the children’s mobile sandbox game “Talking Tom & Friends: World” has launched a dedicated in-game experience inspired by the classic ’80s “Smurfs” cartoon’s iconic characters, locations, and values.

Per the companies, “Kids can explore a Smurfs-themed scene, meet familiar faces including Papa Smurf and Smurfette, unlock themed outfits and accessories, and discover activities inspired by the Smurfs’ world.”

The Smurfs collaboration marks the most recent in a growing list of outside partnerships for the “Talking Tom & Friends” franchise, which has already launched crossover projects with Barbie and “Miraculous: Tales of Ladybug and Cat Noir.”

“Many of us grew up with the Smurfs, which is part of what makes this collaboration so special,” Ekipa2 (a subsidiary of Outfit7) head of brand partnerships Tadeja Irmančnik said. “The Smurfs are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That’s a big reason why we were excited about this partnership! Through ‘Talking Tom Friends: World,’ we’re able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs.”

“We are excited to bring our beloved little Smurfs into ‘Talking Tom & Friends: World’ through this new partnership with the talented team at Outfit7,” Peyo Company licensing chief Fabienne Gilles added. “I’m sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends.”