AT&T has announced a new ‘Unlimited Day Pass’ plan launching today that allows iPad users to activate cellular coverage on a convenient, per-need basis. Here are the details.

The iPad has supported cellular connectivity since the very first model. But for a lot of iPad users, their limited need for cellular doesn’t always justify a monthly subscription plan.

But today, AT&T is launching a convenient new iPad cellular option called Unlimited Day Pass.

Unlimited Day pass costs $3 for 24 hours of unlimited wireless data connection on iPad.

You need a cellular-equipped iPad that’s eSIM-capable. But if you have the right hardware, this new plan lets you easily sign up for cellular connectivity only on the occasions you really need it, on-demand.

For example, you might sign up when your home Wi-Fi goes down, or you’re going on vacation, or some other situation where cellular becomes more important.

Here’s how it works, per AT&T:

• The first day pass is complimentary, courtesy of AT&T (limit one iPad per customer), and available for a flat, daily rate via credit or debit card after that.
• Activate Wi-Fi + Cellular iPad model directly from your device settings — no app or Wi-Fi connection required. Open the Settings app, tap Cellular Data, add AT&T Unlimited Day Pass.
• 24-hour data activation begins shortly after purchase.

Importantly, you don’t need to be a current AT&T customer to use Unlimited Day Pass.

More information is available at att.com/wirelessdaypass.

Are you interested in using AT&T’s new Unlimited Day Pass plan for iPad? Let us know in the comments.

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