Research firm Omdia has released a new report on worldwide tablet shipments for the last quarter of 2025, as well as a roundup for the full year. Here’s how the iPad did.

According to Omdia, Apple shipped 19.6 million iPads in the last quarter of 2025, a 16.5% year-over-year increase. Apple’s performance was second only to Lenovo, which grew 36.2% on shipments of 3.9 million units.

Even so, Apple’s 2.6 percentage-point gain in market share, to 44.9% in Q4 2025, kept it in first place, well ahead of Samsung at 14.7%, Lenovo at 8.8%, Huawei at 6.9%, and Xiaomi at 6.4%. Other tablet makers accounted for the remaining 18.3%.

Here’s Omdia on Apple’s performance against the broader tablet market during Q4 2025:

Apple had robust demand and grew their lead as the top tablet vendor, delivering 19.6 million iPads, representing a 16.5% increase, driven by strong demand for the iPad 11th Generation and the M5-powered iPad Pro lineup.

As for the broader market, Omdia says worldwide tablet shipments grew about 10% year over year in Q4 2025, slightly above the growth seen in 2024. This suggests a slowdown after three consecutive years of decline, which in turn followed the pandemic-era sales boom.

Finally, Himani Mukka, research manager at Omdia, weighed in on the role memory constraints played in Q4 2025, and what that could mean heading into 2026:

“In 2025, the tablet market delivered its highest annual shipment volume since the pandemic-driven demand boom of 2020. […] Seasonal holiday demand, combined with vendor pre-build activity ahead of anticipated memory constraints, provided a meaningful uplift to shipments in the final quarter. However, tablet demand will come under increasing pressure in 2026.”

To read Omdia’s full report, follow this link.

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