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Millions Of People Are Absolutely Furious After Seeing The Prices Of Menu Items Increase When A Customer Didn't Tip At This Major Burger Chain's Self-Serve Kiosk. Here's What Their Rep Said When We Asked Them Why
Дата публикации: 14-08-2026 21:22:08
"How you gonna force a tip at a self checkout kiosk?"View Entire Post ›
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Millions Of People Are Absolutely Furious After Seeing The Prices Of Menu Items Increase When A Customer Didn’t Tip At This Major Burger Chain’s Self-Serve Kiosk. Here’s What Their Rep Said When We Asked Them Why
“How you gonna force a tip at a self checkout kiosk?”
So, it comes as no surprise that the internet is furious after seeing a recent TikTok showing price increases when a couple didn't tip at a self-serve kiosk.
In the viral TikTok that has over 4 million views, TikToker @b.d.powell says, "My wife says that if you don't tip at Shake Shack, they make it more expensive per item, so we're about to find out."
We then see his wife start to order at a kiosk in the Salt Lake City International Airport.
She adds the following three items to the cart:
When she goes to checkout, it asks if she would like to add a tip. After it auto-defaults to 18%, she declines:
It spins for a sec to calculate the total:
And OOPS! She gets an error message saying that there has been a "pricing update":
And every item's price increases by 50 cents:
As expected, most people came to one conclusion: CORPORATE GREED.
I, too, had the exact same thought as the commenters, so I did what any curious little detective would do. I took a field trip to my local SoCal Shake Shack to investigate this tipping drama.
First, I noticed that the Shake Shack in Burbank defaults to a 10% tip instead of 18%, unlike the one in the viral video. Here were the tipping options:
Krista Torres
I also need to shout out this location for being transparent in letting you know IT ALL GOES TO THE EMPLOYEES...
Krista Torres
...Because in the kiosk at the Salt Lake City location, you literally have no way of knowing WHO your money is going to:
And while I do think the price of a Big Shack burger is kind of high, it remained unchanged at $14.91 after tax when I chose not to tip:
It also never increased whether I chose the "dine in" or "takeout" option:
Krista Torres
BuzzFeed was in contact with Shake Shack Chief Communications Officer Luke DeRouen, who sent us the same statement currently published on the company’s website, which says that increasing menu-item prices when a customer chooses not to tip has never been Shake Shack’s policy. He did not provide any additional comment. You can read the full statement below:
"Tipping is always optional at Shake Shack. It has never been Shake Shack policy, nor that of our licensees, to increase the price of menu items when no tip is added. The pricing issue shared online occurred at an airport Shack that is owned and operated by our licensee HMSHost. HMSHost investigated the matter and determined it was an error within their kiosk technology unrelated to tipping. They have informed us that the issue has been resolved. We’ll continue working with all our licensed partners to make sure every guest is taken care of at Shake Shack.”
Some even think a lawsuit may be coming in. What are your thoughts?! Let us know in the comments!
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