Erik Gruenwedel

September 18, 2026

Element Electronics, the Winnsboro, S.C.-based television manufacturer, is launching a line of smart TVs featuring the TiVo OS platform across the United States.

The televisions are available with 4K Ultra High-Definition in 50-inch and 65-inch screen sizes through major online retailers, including Amazon.com, Walmart.com, BestBuy.com and Target.com, as well as exclusively at BrandsMart retail locations.

The launch represents a milestone in the expansion of TiVo OS in the U.S. market, bringing together live television, streaming apps and personalized content recommendations.

“The smart TV experience should revolve around content, not complexity,” said Geir Skaaden, chief products and services officer at Xperi. “TiVo OS is being used by millions of consumers who spend less time searching and more time enjoying entertainment, and our partnership with Element expands access to that experience for households across the U.S.”

The new partnership pairs Element’s television portfolio with the entertainment experience powered by TiVo OS, offering consumers an alternative choice in today’s competitive smart TV marketplace.

“Consumers shouldn’t have to choose between value and a great entertainment experience,” said Vlad Kazhdan, president of Element. “With TiVo, we’re bringing together quality, affordability and an intuitive content-first platform that helps viewers quickly find what they love to watch.”

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