The House Oversight Committee is pressing the FTC to explain how its proposed personalized pricing disclosure rules would work in practice. Marketers using customer data to set individual prices may face new transparency requirements as the public comment window closes September 25.
By Adam Wadsworth September 18, 2026 5-minute read
The House Oversight Committee is pressing the FTC to explain how its proposed personalized pricing disclosure rules would work in practice. Marketers using customer data to set individual prices may face new transparency requirements as the public comment window closes September 25.
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