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СпутникиРНSpaceXРоскосмосNASAArtificial intelligence (AI) is driving a surge in enterprise hardware spending — up 166 percent year-over-year — even as memory chip shortages and economic headwinds create instability across the consumer tech and durables sector. Brands like Lenovo, Whirlpool, and Google are finding category-specific opportunities that could redefine how marketers connect with consumers in 2026.
Artificial intelligence (AI) is driving a surge in enterprise hardware spending — up 166 percent year-over-year — even as memory chip shortages and economic headwinds create instability across the consumer tech and durables sector. Brands like Lenovo, Whirlpool, and Google are finding category-specific opportunities that could redefine how marketers connect with consumers in 2026.
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