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Coupons, Discounts, and Promotions: Best Practice and Trends

Дата публикации: 17-09-2026 04:00:00

Digital coupons now account for more than half of all redemptions as consumer demand for promotions surges across every income level. Marketers exploring coupon strategy may find that blending physical and digital touchpoints could be the key to driving trial, loyalty, and measurable growth.

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FROM ASK RESEARCH SERVICEWhat are trends in coupons and promotions, and how are consumers utilizing them?

Digital coupons now account for more than half of all redemptions as consumer demand for promotions surges across every income level. Marketers exploring coupon strategy may find that blending physical and digital touchpoints could be the key to driving trial, loyalty, and measurable growth.

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