India is becoming an increasingly important growth market for global fashion brands, with resilient consumer demand encouraging international companies to deepen their presence despite a challenging macroeconomic backdrop.

Against this backdrop, Myntra on Friday announced the launch of Italian fashion brand Sisley, part of the Benetton Group, in India. The brand’s latest collection will be available on the platform, expanding its presence among Indian consumers looking for premium contemporary fashion.

Sisley is present in more than 40 countries, with over 400 points of sale globally.

Venu Nair, SVP, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “India has emerged as one of the world's most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Sisley to tap into this massive opportunity and strategically scale their presence. The brand brings a distinctive premium contemporary Italian fashion perspective to the fashion-forward Indian shoppers.”

Nicola Capone, CEO, Distribution, Benetton Group, said, “The launch of Sisley in India through Myntra represents an important step in strengthening the brand’s presence in a market of strategic relevance. We believe that Indian consumers will appreciate Sisley’s distinctive identity as an urban lifestyle brand, combining creativity, contemporary design, and a unique interpretation of fashion trends. This partnership provides a solid foundation for expanding the brand’s reach and supporting its long-term development in India.”

The launch comes as international brands on Myntra gain traction across a broader consumer base, reflecting growing demand for premium global labels and differentiated designs among Indian shoppers.