TMSB Services, LLC announced the formal introduction of its Accountkeeper brand following an important milestone in the federal trademark process for the name.

The United States Patent and Trademark Office issued a Notice of Allowance for the Accountkeeper trademark in August, advancing the company’s effort to establish Accountkeeper as a distinctive brand for bookkeeping, payroll processing, financial recordkeeping and outsourced financial management services.

More than a new name, Accountkeeper is being developed around a defined set of standards intended to address a changing marketplace for outsourced services, officials said.

“Accountkeeper represents what we believe a modern financial services relationship should look like,” said Timothy Miller, owner of TMSB Services.

“Businesses should know who is handling their financial information, where that work is being performed, how their information is being protected and who is ultimately accountable for the result.”

Accountkeeper is designed around several core principles that will guide the development of the brand and the services delivered under it, including:

- U.S.-Based Service Delivery;
- Protected and Responsible Use of Artificial Intelligence;
- Human Accountability;
- Reliable Financial Information;
- Security, Confidentiality and Transparency;
- A Professional Alternative to Building an Internal Department; and
- Building a Recognizable Standard.

The company believes those distinctions will become increasingly important as automation, artificial intelligence and global outsourcing continue to reshape the bookkeeping profession.

“The bookkeeping industry is changing rapidly,” Mr. Miller said. “We believe there is an opportunity to embrace that change without abandoning the trust and accountability that should come with handling another company’s finances. That is what we want the Accountkeeper name to represent.”