California's new artificial intelligence (AI) disclosure law, taking effect January 1, 2027, requires brands to flag synthetic performers in ads — including AI-generated voices. Parallel moves on social media age limits and Maryland's digital ad tax appeal may reshape how marketers plan and buy media.
By Adam Wadsworth September 25, 2026 5-minute read
California's new artificial intelligence (AI) disclosure law, taking effect January 1, 2027, requires brands to flag synthetic performers in ads — including AI-generated voices. Parallel moves on social media age limits and Maryland's digital ad tax appeal may reshape how marketers plan and buy media.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | California implements new regulations on generative AI | 0 | 9.6 | 04-08-2026 |
| 2 | ‘California Cracks Down on Influencers’ Undisclosed Political Ads’ | 0 | 13.06 | 20-09-2026 |
| 3 | BSA Calls for Workable, Risk-Based AI Rules in California | 0 | 12.6 | 14-08-2026 |
| 4 | California explores mandatory kill switches for AI models | 0 | 8.82 | 22-09-2026 |
| 5 | Calif. Bill Goes Too Far In Trying To Regulate Attorney AI Use | 0 | 10.66 | 23-09-2026 |
| 6 | Jugendschutz im Netz: Kalifornien erlässt strenge Regeln für KI und Social Media | 0 | 15.44 | 13-09-2026 |
| 7 | California's data and privacy laws aren't being followed | 0 | 7.47 | 25-08-2026 |
| 8 | Press Release | Gen AI disclosure: The ad ecosystem deserves specific guidance | 0 | 9.82 | 30-07-2026 |
| 9 | IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising | 0 | 11.35 | 18-08-2026 |