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Earlier this year, Holly Willoughby embarked on an exciting new chapter with her very own YouTube show, Holly Willoughby Together, which airs every Tuesday and Friday at 7 am.

The show sees the former This Morning star delve into stories from real people, cook up a storm in the kitchen with celebrity guests, and share her advice on everything from fashion and beauty to health and wellbeing.

But with Holly, 45, being something of a style icon, it's no surprise that fans are just as interested in what she's been wearing.

Across all the episodes so far, she has showcased her signature laid-back aesthetic, with the help of her longtime stylist Danielle Whiteman.

And if one thing is becoming increasingly clear, it is that she is a big fan of Levi's jeans.

The presenter has worn Levi's in nearly every episode of her new YouTube series, and her denim has become a wardrobe staple.

From sweet blouses and cashmere knits to a slogan T-shirt, Holly has paired her Levi's with just about every kind of outfit.

Below, the Daily Mail takes a closer look at some of Holly's jeans, including exact matches and affordable alternatives.