WFA releases new report on AI visibility and discoverability

Дата публикации: 06-07-2026 11:00:00

WFA has released a new report designed to share best practice for brands in the age of AI-powered search.  The Future of Discoverability: Why AI visibility is now a strategic marketing priority, produced in partnership with DEPT®, is designed to help marketers who are concerned that previous SEO strategies are no longer fit for purpose in AI-mediated environments.  The report warns that AI systems increasingly synthesise information from multiple sources, including publishers, creators, communities, retailer platforms and user-generated content, meaning that discoverability is becoming less dependent on traditional rankings and…
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