Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.
By Matt Wurst   July 20, 2026
Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.
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