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California Law Cracks Down on Synthetic Performers in Ads

Дата публикации: 25-09-2026 16:00:00

California's new artificial intelligence (AI) disclosure law, taking effect January 1, 2027, requires brands to flag synthetic performers in ads — including AI-generated voices. Parallel moves on social media age limits and Maryland's digital ad tax appeal may reshape how marketers plan and buy media.

Основное содержимое страницы с новостью.

Marketing Policy BriefThe legislation covers humanlike performances created with generative artificial intelligence that are not recognizable as a real person

By Adam Wadsworth    September 25, 2026     5-minute read

California's new artificial intelligence (AI) disclosure law, taking effect January 1, 2027, requires brands to flag synthetic performers in ads — including AI-generated voices. Parallel moves on social media age limits and Maryland's digital ad tax appeal may reshape how marketers plan and buy media.

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