Indian company UltraTech Cement turns its logo into an AI-powered advisor with "UltraTech Se Pucho," embedding AR and generative AI into everyday home-building moments. The QR-led strategy shows how physical branding may evolve into always-on expert utilities for first-time homebuilders.
August 4, 2026
Indian company UltraTech Cement turns its logo into an AI-powered advisor with "UltraTech Se Pucho," embedding AR and generative AI into everyday home-building moments. The QR-led strategy shows how physical branding may evolve into always-on expert utilities for first-time homebuilders.
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