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СпутникиРНSpaceXРоскосмосNASAThis Smarties X Global finalist case study shows how Hindustan Unilever used generative AI inside the Shikhar app to help kirana retailers create personalized selfie-to-video ads in under two minutes. The initiative increased retailer engagement by making shopkeepers the face of local marketing and enabling scalable, hyperlocal creative without traditional media spend.
August 3, 2026
This Smarties X Global finalist case study shows how Hindustan Unilever used generative AI inside the Shikhar app to help kirana retailers create personalized selfie-to-video ads in under two minutes. The initiative increased retailer engagement by making shopkeepers the face of local marketing and enabling scalable, hyperlocal creative without traditional media spend.
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