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СпутникиРНSpaceXРоскосмосNASAThis Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.
August 3, 2026
This Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Game On: How Domino's Became Part of Gen Z's Gaming Culture | 0 | 8.52 | 03-08-2026 |
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| 7 | How Lifebuoy Reached Gen Z Through Social Media | 0 | 11.07 | 04-08-2026 |
| 8 | How Lay's Turned Distraction into "All‑In Joy" Through Gaming‑Led Experiences | 0 | 14.45 | 04-08-2026 |
| 9 | Domino's Is Paying Customers to Try Its New Website and App | 0 | 8.82 | 04-08-2026 |
| 10 | McDonald's Denmark Highlights Its Strengths as an Employer for Young People | 0 | 10.34 | 03-08-2026 |