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СпутникиРНSpaceXРоскосмосNASAThis Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.
August 3, 2026
This Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.
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