Domino's is paying customers $5 to beta test its redesigned website and app, turning real orders into live UX research. The move signals how much the pizza chain — where more than 85 percent of U.S. retail sales flow through digital channels — may depend on customer feedback to sharpen its next digital experience.
By Jeff Haber   August 4, 2026 3-minute read
Domino's is paying customers $5 to beta test its redesigned website and app, turning real orders into live UX research. The move signals how much the pizza chain — where more than 85 percent of U.S. retail sales flow through digital channels — may depend on customer feedback to sharpen its next digital experience.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Real Skin, Real Feel: Reframing Intimacy Through Video | 0 | 9.91 | 03-08-2026 |
| 2 | Game On: How Domino's Became Part of Gen Z's Gaming Culture | 0 | 8.52 | 03-08-2026 |
| 3 | Delivery Club отменит комиссию на заказы навынос для московских ресторанов | 0 | 0 | 22-06-2021 |
| 4 | "Яндекс" начал тестировать онлайн-магазин с бесплатной доставкой продуктов | 0 | 0 | 11-06-2019 |
| 5 | Рестораны и пекарни Москвы меняют формат работы с клиентами | 0 | 0 | 09-04-2020 |
| 6 | «Много лосося» запустила собственный сайт для оформления заказов | New Retail | 0 | 5 | 10-07-2026 |
| 7 | «Самокат» начал тестировать доставку заказов робокурьерами в Москве | 0 | 5 | 06-07-2026 |
| 8 | Newman launches B2B restaurant gift card sharing site ‘to help raise all boats’ | 5 | 4 | 10-03-2026 |
| 9 | "ВКонтакте" тестирует собственный мобильный мессенджер | 0 | 0 | 10-12-2018 |