Heinz created a creator-led marketing platform that helped independent restaurants differentiate themselves through the Heinz Verified designation. Using trusted local food creators across key U.S. markets, the campaign turned Heinz into a dining recommendation engine, driving awareness, restaurant participation, engagement, and measurable brand lift.
Heinz created a creator-led marketing platform that helped independent restaurants differentiate themselves through the Heinz Verified designation. Using trusted local food creators across key U.S. markets, the campaign turned Heinz into a dining recommendation engine, driving awareness, restaurant participation, engagement, and measurable brand lift.
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