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Five AI Moves That Separate Top Pharma Marketers from Casual AI Users

Дата публикации: 18-09-2026 04:00:00

Pharma marketers who adopt five specific artificial intelligence (AI) habits could land in the 95th percentile of all AI users — yet almost no one practices all five consistently. Michele Evans, founder and CEO at NxtWaves, outlines a behavior-change framework that may reshape how marketing teams build AI fluency.

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Voice input, richer context, and protected practice time drive fluency

Pharma marketers who adopt five specific artificial intelligence (AI) habits could land in the 95th percentile of all AI users — yet almost no one practices all five consistently. Michele Evans, founder and CEO at NxtWaves, outlines a behavior-change framework that may reshape how marketing teams build AI fluency.

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