Artificial intelligence (AI) is reshaping how lean pharma marketing teams manage agency relationships, eliminating the need for large procurement staffs. Two practitioners at the ANA's Pharma Day argue that structured frameworks, accelerated by AI, could give organizations of any size enterprise-grade oversight.
Artificial intelligence (AI) is reshaping how lean pharma marketing teams manage agency relationships, eliminating the need for large procurement staffs. Two practitioners at the ANA's Pharma Day argue that structured frameworks, accelerated by AI, could give organizations of any size enterprise-grade oversight.
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