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The Value of In-House Agencies
Дата публикации: 17-09-2026 04:00:00

In-house agencies control an estimated $60 billion in annual spend, yet many still struggle to prove their strategic worth. New research and case studies from the ANA reveal how brands like Boston Scientific, T-Mobile, and Fiserv are shifting from cost-center thinking to measurable business impact.

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FROM ASK RESEARCH SERVICEWhat kind of savings and benefits does my company get by bringing work in-house?

In-house agencies control an estimated $60 billion in annual spend, yet many still struggle to prove their strategic worth. New research and case studies from the ANA reveal how brands like Boston Scientific, T-Mobile, and Fiserv are shifting from cost-center thinking to measurable business impact.

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