Alaïa reopens its boutique at Plaza 66 in Shanghai on the mall’s third floor, introducing an interior that extends the fashion house’s established visual language. Defined by curved lines and sharp geometric forms, the space brings together Carrara marble, Macassar ebony wood, stainless steel, and nude-toned leather. A work by Chinese artist Guan Xiao anchors the boutique, connecting Alaïa’s interest in form and construction with contemporary artistic practice. The storefront incorporates circular geometric elements that reinterpret Alaïa’s perforated motif, while a central glass frontage opens the boutique toward the mall.

all images courtesy of Alaïa

Inside, organic curves meet more rigid geometries, reflecting the tension between fluidity and structure that also runs through the house’s approach to clothing. Black and white surfaces establish the overall atmosphere, while Carrara marble, Macassar ebony wood, and stainless steel introduce contrasting textures and finishes. Nude-toned leather softens the entrance and fitting rooms, bringing warmth to an otherwise monochrome environment. Selected pieces by Sergio Rodrigues sit alongside furniture designed by Philippe Malouin, adding sculptural forms and curved lines to the interior.

Continuing Alaïa’s connection with contemporary art, the Shanghai boutique presents Things I Couldn’t Forget – Nose Ornament, Quimbaya, Colombia (2019) by Chinese artist Guan Xiao. The sculpture combines dyed fiberglass, spiral wire, stainless steel tube, and industrial components in a composition that brings disparate materials and forms into close contact. 

the storefront incorporates circular geometric elements that reinterpret Alaïa’s perforated motif

defined by curved lines and sharp geometric forms

curved black seating contrasts with the boutique’s marble floors

black and white surfaces establish the overall atmosphere

project info:

name: Alaïa boutique at Plaza 66

brand: Alaïa | @maisonalaia

location: Plaza 66, Shanghai, China

artists and designers: Guan Xiao | @guanxiaoishere, Sergio Rodrigues, Philippe Malouin